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OAKNÍN, MAZAL. FEMINISM, WRITING AND THE MEDIA IN SPAIN.
OXFORD, PETER LANG, 2019, 209 PP., ISBN 978-3-0343-1865-5
In line with the sociological shift in translation and literary studies, which
is experiencing increasing success nowadays, Professor Mazal Oaknín offers
us an essential work to delve into the evolution of women’s writing in Spain in
the twentieth century and how it is represented and constructed through the
media. Unlike descriptive research focusing on cultural products, this scholar
bases her research on the influence that historical context and marketing
constraints have exerted on the image through which three emblematic female
Spanish writers (Ana María Matute, Rosa Montero and Lucía Etxebarría) have
introduced themselves to the world of letters and their readerships.
The author leaves nothing to chance and sets out the information
meticulously by selecting an outstanding female writer for each sociohistorical
stage in Spain: (i) the post-Civil War dictatorship; (ii) the Transition to
democracy; and (iii) the period of post-Transition, Europeanisation and
globalisation. Her proposal goes from the general to the particular, following a
method of “concentric circles”: firstly, she starts by conceptualising “female
writing” in the world, then continues by analysing how Spanish female writers
have shown themselves to their readers and intellectual audience. Next, she
moves on to examine the construction of Matute’s, Montero’s and Etxebarría’s
personae and the response they have each individually given to the question
of the existence or not of so-called “female writing”.
In the 1st chapter, “The Question of ‘Women’s Writing’: A Double-
Edged’ Double Bind?”, the author introduces the feminist ideological trend and
the vision of literature written by women outside Spain, providing a rich
plethora of references. Then she extrapolates this debate to Spain. In both
cases, she displays masterful research work, opening up questions about the
‘double-edged’ catch implied by the recognition of a female literary form:
making it more visible while placing it in a literary ghetto. Moreover, from the
very first chapter she includes a conscientious study on news published in the
Spanish literary magazine Qué leer to confirm or refute the famous statement
made by another Spanish writer, Almudena Grandes: “Women writers are
constantly forced to comment on the gender of the characters in their books,
whilst male writers are enviably privileged and exempt from this” (p.18).
Oaknín manages to quantify this reality by including all of the references to
the compatibility of housework and literary work, and the relationship between
female characters and female writers put forward in interviews published in
the magazine from 2009 to 2012.
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She also uses Elaine Showalter’s illustrative study Towards a Feminist
Poetics (1979) to question the existence or not of a feminine literature that
differs from the masculine one in Spain. The main approaches included in this
publication to determine how differences according to sex can be established
in literature are: the male-oriented tradition and the expulsion of women from
“universal anthologies”; the experiences of life which, due to social
conditioning, inevitably mark women’s writing; and the formal or structural
disparity of a “feminine” style as opposed to another “masculine” one.
In Chapter 2, “The Reception and Marketing of Women Writers in
Spain”, she introduces devastating numbers about the disparity between the
amount of Spanish women Arts graduates and the low number of female
writers in the literary world. There is also another aspect that constrains the
work of women writers: the prejudice in reviews about their work, as it seems
that a political stance or autobiographical projection is expected in their
novels.
To support this premise, Oaknín introduces a second corpus of study
based on the same Spanish magazine mentioned above, Qué leer. In this
case, she includes interviews with female and male writers held between 2010
and 2012. Especially illustrative is Oaknín’s analysis of the mise en scène of
photographic material, burdening women with a closer, more personal and
homely look as opposed to the aseptic professional appearance of men. This
multimodal material confirms the suspicions expressed by the researcher in
the previous chapter, which are rooted in Barthes’s postulates about the
absence of neutrality in cultural artefacts and practices that are commodified:
the interest of the publishing market blurs the boundary between women
writers’ personae and their characters (pp.57-58).
Chapter 3, “The Literary Market and the Construction of the Public
Personae and Women Writers”, represents the core of the book. It is
subdivided into three sections in which the history of the "women's writing
label" is studied in detail through the figure of a reluctant Matute; the protesting
yet free figure of Montero, who intended to establish a separation between her
political ideas and her writing; and finally, Etxebarría’s prototypical and
hyperbolic stance as one of the main supporters of “women’s writing” and
“feminism” in the Spanish literary market.
Although Matute had to find her way in a masculinised battleground and
for years endured an image stigmatised by her association with the children’s
writer label and by the suggestion that her invitation to the Royal Academy
was undeserved, she has escaped from the clutches of a publishing market
that makes the “feminisation” of literature and the inclusion of snippets of the
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writer’s personal life a sine qua non condition for launching and disseminating
literature written by women.
For her part, Montero’s literature was born out of a period of transition:
from the publication of her Crónica del Desamor, which reflects the pressing
need to address contemporary political and legal issues facing women, to her
winning the Premio Primavera de Novela award in 1997, which led to her
experiencing the growing commercialism of the Spanish literary market and
the increasing pressure on authors to meet its demands. Indeed, she had to
work hard to keep the press out of her “domestic life” (p. 99).
Finally, Lucía Etxebarría is an example of a writer who actively builds
her own persona in the virtual world. However, an excessive degree of
overexposure has led her to lose control over “the process of negotiating and
re-negotiating the construction of her celebrity persona” (p.119). In her books,
she addresses a portrait of post-modern Spanish society with references to
American and popular culture, an unabashed usage of colloquial and vulgar
language, unreserved descriptions of eroticism and female sexuality, drug use
and the apathy of a generation for whom many social standards have been
shattered. Etxebarría’s website acknowledges “the need to create alternative
contemporary models of femininity”. Indeed, Amor, curiosidad, prozac y dudas
is an ode to Generation X women. Unfortunately, as a star author who is
expected to achieve as many readers as possible, Etxebarría turns out to be
a woman in a “marketplace that privileges men and exploits the multimedia
representation of the author, who is not immune to the sexualised and
objectified mass media approach to the female body” (p.111). Through her
example we will see how, despite the fact that the grip of Franco’s constraints
has already been loosened, the market is looking for new ways to exploit and
objectify women, even through the paradoxical label “feminist writing”.
Finally, in Chapter 4, “Response of the three writers to the question of
the existence (or not) of ‘women’s writing“, it is the writers themselves who
look in the mirror and answer about their view of female writing. In this sense,
it is interesting to realise how the first post-Civil War writers shunned this label
while the more contemporary ones claim it.
In conclusion, this is a serious, consistent study with a method that can
be replicated in the near future to confirm whether the situation of these three
emblematic writers is the one experienced by other female writers both in
Spain and other countries. The results will also allow us to identify why certain
sexist prejudices have not disappeared but are reinforced through simplistic
marketing which, instead of adding new voices to the traditional repertoire,
falls into the terrible contradiction of selling a poisoned apple of the usual
prejudices. In addition to an extensive bibliography, the author offers us a
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contemporary multimodal analysis that shuns prescriptivism and shows us the
less friendly side of gender labels. I consider that this is the direction that new
studies on gender and women’s literature should take: not to hide or sugarcoat
but to use all of the methodological resources available to openly show
violence and segregation, without falling back on hackneyed models that
portray the literary corpus by women as an exotic phenomenon satisfying a
voyeuristic impulse without interpreting or including it as one of the true faces
of an increasingly diverse society and literature.
[MARÍA LUISA RODRÍGUEZ MUÑOZ]