Tourism marketing of iconic World War II sites in Tobruk City, Libya, as an opportunity to improve the destination's competitiveness and sustainability

Abstract

Tobruk is a Libyan city peninsula overlooking the Mediterranean Sea for about 8 km, facing Greek from the European side, and Tobruk is considered the gateway to eastern Libya where it is 150 km from the Egyptian border, the city was built before the Greek settlement of Libya called by the Greeks (Anti-Bergus). Ancient roads and historical war sites, as well as the tourist elements such as the Northern War and Trade Route, the Islamic Conquest Road in the North Sinai region. Futher the North Africa and the war that took place between the Allies and the Axis left traces and remnants in many locations along the coasts and up to the depth of the desert. Tobruk was one of those areas where more than thirty battles were fought that suffered losses and lives from both sides leaving the remnants of the war, where the remains of thousands of Allied soldiers and the Axis are located, historical tourist attractions:  (Tombs of World War II - Drawings of John Brill - American plane Eddie B Fuel - Australian Hospital - Operations Room of World War II - Tunnels and showers - Site of Bir Hakim ..). Research problem: The problem of the study is summarized in the lack of role played by the official agencies responsible for the activity in Libya, despite the human components possessed by the tourist destination concerned with the study, which is a competitive advantage for the study area. Hypotheses:   The aim of the study is to reach an answer about the impact of tourism marketing for World War II landmarks in the city of Tobruk, which are as follows: Q: Do the World War II sites in the city of Tobruk have a competitive advantage that makes it an attractive area for this type of tourism? Q: How are the military tourism sites evaluated in the city of Tobruk?.

 Keywords: Tourism Marketing, World War II, Sustainable Advantage, Tobruk, Libya.