Study of losses and reactivation strategies for the tourism sector due to health crisis COVID-19, in the destination Manta-Ecuador.
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Abstract
Tourism faces one of its greatest crises of all time (COVID-19), this difficult situation of survival that companies and tourist destinations are going through must be solved through tourism diagnostic studies that contribute to decision-making. This research aims to contribute in a practical way with a diagnostic methodology, which allows identifying the problems that affect the business sector. A questionnaire is used for data collection, shared online via Google forms, which establishes as its main objective the need to collect the impressions of the tourist entrepreneurs of the Manta-Ecuador canton, taking into account their projections in various areas such as: economic losses, job stability, search for incentives and possible reactivation strategies. The questionnaire was answered by 272 managers of tourist establishments, which represent 48% of the total tourist plant registered in the cadastre; the information was processed in the statistical program SPSS version 23. The results show loss of income due to non-invoicing and totals, and inability to settle expenses, likewise, the main reactivation strategies are foreseen, the lowering of service fees, promotion in social networks and the migration of companies to models. on line.
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