Contrast of an exploratory model of the dimensions of cybertourism
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Abstract
Cyber tourism understood as the intensive use of devices and applications for the virtual tour of options, costs and explorations of unknown or emblematic places was the objective of this work. An exploratory, cross-sectional and correlational work was carried out with a sample of 100 professional practitioners in organizations dedicated to the promotion of places, virtual tours and sale of online reservations. A reflective structure was found that explained 40% of the total variance, suggesting the extension of the work to the diversification of the ease of use of the technology.
Keywords: Globalization, Internet, cibertourism, utility, ease of use.
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