Analysis of the image South Korean university students have of Barcelona before visiting
Article Sidebar
Main Article Content
Abstract
The aim of this study is to determine the necessity of measuring the present image of the destinations that are important in tourism marketing and then to provide fundamental material for a marketing strategy parallel to this image. In 2018, 225 thousand Korean tourists arrived in Catalonia, 60% more than in 2017. And since 2012, the number of tourists of this destination has multiplied by 4.5. This tourist flow increases year after year and Barcelona is one of the preferred destinations. Beyond this small context, the truth is that the Catalan tourism industry does not have conscientious studies that describe the image of Barcelona perceived by the Korean tourists. Therefore, statistical data have been analyzed and 340 surveys have been carried out on young Korean people in their twenties who intend to travel to Barcelona. A credibility analysis and a regression analysis were conducted to study the effects of these affective and cognitive images on South Korean students’ intention to visit. As a result of this study, affective image was rejected because it did not have an impact on intention to visit, while cognitive image was found to do influence it.
Keywords: Barcelona; Korean tourists; young tourism; South Korea; tourist image
Downloads
Article Details
Copyright Notices Proposed by Creative Commons
Proposed policy for journals offering deferred open access
Those authors who have publications with this journal, accept the following terms:
1. The authors will retain their copyright and guarantee to the journal the right of first publication of their work, which will be simultaneously subject to the Creative Commons Recognition License CC BY-NC 4.0 (Creative Commons — Attribution-NonCommercial 4.0 International — CC BY-NC 4.0 ) hird parties to share the work provided that its author and its first publication is indicated this journal and no commercial use is made.
2. Authors may adopt other non-exclusive licensing agreements for the distribution of the published version of the work (e.g., deposit it in an institutional telematics file or publish it in a monographic volume) provided that the initial publication is indicated in this journal.
3. Authors are allowed and recommended to disseminate their work over the Internet (e.g. in institutional telematics files or on their website) before and during the submission process, which can produce interesting exchanges and increase citations of the published work. (See The effect of open access: http://opcit.eprints.org/oacitation-biblio.html.