Tourism development and quality of life in the Magic Village of San Sebastian del Oeste, Jalisco, Mexico: a general analysis

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ANTONIO ROMUALDO MÁRQUEZ GONZÁLEZ
RODRIGO ESPINOZA SÁNCHEZ
MARÍA DEL CARMEN VERDUZCO VILLASEÑOR

Abstract

Tourism development in Mexico's rural municipalities has recently been driven by new government policies, which seek to find strategic actions to solve problems inherent in the poverty and marginalization of their populations. These conditions of precariousness sometimes prevent having a vision and understanding focused on the conservation of the natural and cultural resources existing in these territories. Faced with this perspective, some communities that gathered the characteristics required to apply for the name or insignia of Magic Town, ventured to promote and promote the development of tourism under the edge of the conservation of existing heritage and, thus strengthening the eco-socioeconomic dynamics, this would allow to shorten the asymmetry existing in the social intricate. The objective of this work is to show results of qualitative research, supported in a structured interview applied to open population, this, to know how the Magic Town name has impacted. The main results found show that its inhabitants perceive progress in improving the quality of life of the population, they also consider that the town with tourism, its infrastructure and public services show improvements. As a general conclusion, it can be noted that the endorsement of the Magic Town designation of San Sebastian del Oeste has impacted on the quality of life of the population of the place.


Keywords: Tourism Development, Local Development, Magic Town, Quality of Life, Jalisco, Mexico.

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How to Cite
MÁRQUEZ GONZÁLEZ, A. R., ESPINOZA SÁNCHEZ, R., & VERDUZCO VILLASEÑOR, M. D. C. (2022). Tourism development and quality of life in the Magic Village of San Sebastian del Oeste, Jalisco, Mexico: a general analysis. INTERNATIONAL JOURNAL OF TOURISM, BUSINESS AND TERRITORY, 6(1), 84–106. https://doi.org/10.21071/riturem.v6i1.13453
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Author Biographies

ANTONIO ROMUALDO MÁRQUEZ GONZÁLEZ, Autonomous University of Nayarit (Mexico). Academic Unit of Economics and Informatics

Professor and Research. Autonomous University of Nayarit (Mexico). Academic Unit of Economics and Informatics

RODRIGO ESPINOZA SÁNCHEZ, University of Guadalajara, University Center of the Coast, Puerto Vallarta (Mexico)

Professor and researcher. University of Guadalajara, University Center of the Coast, Puerto Vallarta (Mexico)

MARÍA DEL CARMEN VERDUZCO VILLASEÑOR, Professor and researcher, University of Guadalajara. University Center of the Coast, Puerto Vallarta

Professor and researcher, University of Guadalajara. University Center of the Coast, Puerto Vallarta (Mxico).