Tourism and technologies in complex territories. The case of the Qhapaq Ñan in the Atacama Desert (Chile)
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Abstract
As part of the development of an innovation and competitiveness initiative in the Atacama region, Chile, this study emerges that aims to evaluate the feasibility of generating tourist experiences with the use of georeferencing technologies, augmented reality and audiovisual resources, in the territory that covers the Qhapaq Ñan or Inca Trail in the region. This world heritage site brings together a set of archaeological resources and heritage sites spread across different areas of the desert, where the complex natural conditions of its geography can be limiting for the development of activities such as tourism. The results reveal that it is possible to develop tourism experiences based on archaeological heritage with the support of technologies appropriate to the aforementioned conditions, and that the role of social actors is key both for the development of tourism and for the adaptation of technologies to the actual conditions in which they will be used in this complex place.
Keywords: Tourism experiences, technologies, Qhapaq Ñan, Atacama, heritage.
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