Evaluation of public tourism policies: na analysis of transnational contexts (Brazil and Spain) using structural equation modeling
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Abstract
The study evaluated the adequacy of the Tourism Public Policy Assessment Scale (APPT) in transnational contexts (Brazil and Spain), verifying whether the theoretical structure of the constructs adequately reflects local realities and confirms the contribution of the PRODETUR and LEADER programs to sustainable development and the improvement of residents’ quality of life. Structured questionnaires were applied in both countries, and the data were analyzed through Structural Equation Modeling (PLS-SEM), complemented by confirmatory factor analyses. The results indicated an adequate model fit and significant relationships (p < 0.05) among the tested constructs. Strong relationships were observed between social participation and the effectiveness of public policies (f² = 0.333–0.319) and between quality of life and job creation (f² = 0.435–0.371), demonstrating that community involvement is a determining factor for the success of tourism policies. In the Spanish context, the LEADER Initiative showed a significant impact on trust and awareness of policy impacts (f² = 0.316), reinforcing the role of participatory governance in sustainable rural development. It is concluded that the APPT scale is capable of measuring the effects of tourism public policies in different national contexts, contributing to the advancement of comparative evaluation models.
Keywords: Tourism. Public Policy Evaluation. Structural Equation Modeling, Brazil, Spain.
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