Tourist departments and destinations of Colombia according to the Regional Tourist Competitiveness Index (ICTRC)
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Abstract
In recent decades, the tourism boom has motivated governments to focus on boosting the tourism competitiveness of their countries and destinations, as a catalyst for human development. This research performs a comparative analysis of the various variables from the Regional Tourism Competitiveness Index of Colombia (ICTRC), developed by the Centre for Tourism Thinking (CPTUR), within the Destination Management dimension in 22 departments of Colombia. The principal components analysis method was applied to measure the correlation between 18 variables selected from the ICTRC, which provide a measurable account of the efficacy of destination management in Colombia. It was identified that, to improve tourist destination competitiveness in Colombia, the main focus should be on tourist information, terrorist events, budget levels, the return to the parafiscal contribution and the inclusion of tourism in development plans. It is recommended that government entities formulate, implement and validate processes at the macro and micro level in the aforementioned constructs, in order to considerably impact tourist destination competitiveness.
Keywords: Tourist competitiveness; touristic destinations; principal component analysis; Colombia.
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