Characteristic of potential demand to Cuba destiny in the new normality post Covid 19
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Abstract
The pandemic generated by the SARS-CoV-2 virus has seriously affected the tourism sector, influencing, on a large scale, the great uncertainty in international visitors when making trips in the context of the new reality. This research arises from the need to carry out studies about the preferences of travelers, who in a “normality”, can arrive at the Cuban destination in order to be able to provide a quality service. Therefore, it is proposed as a general objective: to characterize the potential demand to Cuba destination in the new normal. Analysis-synthesis and historical-logical methods were applied as theoretical methods, as well as documentary analysis as an empirical method. The main results were the foreseeable changes in tourist demand to Cuba, mainly related to the decision to travel, the appropriate date, motivations, ways of organizing the trip, average duration of the trip, as well as the priorities and prevention measures against the contagion risk.
Keywords: tourism, potential touristic demand, new normality, post Covid 19, Cuba.
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