The Bi Xie Route (China): a journey through 2000 years. Proposals for product design and asset recovery
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Abstract
In this paper, the potential for tourism valorization of various representative cultural heritage resources of the Han dynasty (202 a.C.-220 d.C.) in China, as constitutive territorial resources of the Bi Xie route, is studied. For this, the perception and needs of the tourist demand associated with the start-up and tourist-recreational valorization of this historical-cultural route are analyzed and various proposals and recommendations are made for the viability and economic and social sustainability of said route, currently very unknown and underused unlike other great tourist-cultural circuits in China such as the Silk Road, the Ancient Route of Tea and Horses and the one of the Grand Canal of Beijing-Hangzhou.
Keywords: Bi Xie Route, cultural tourism, heritage resources, China.
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