Ethnography of social tourism in Spain as a welfare policy: from the beret to makeup
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Abstract
In the midst of the Spanish political and economic transition, the new government of Adolfo Suárez undertakes a complex process of democratic homologation with liberal Europe. In a Spain still affected by the oil crisis, a difficult race begins for the construction of a Welfare State inspired by the French or German model. This political and economic situation explains why one of the first actions was aimed at the "older people" population with the creation, in 1978, of INSERSOand the first vacation programs in Benidorm and the Balearic Islands. The objective of this article is to propose an approach to this political and social strategy, from Ethnography, that will suppose a new economic and cultural expectation for the Mediterranean corridor, as well as a different form of demographic structuring for the coming generations of retirees in the 80s and 90s of the 20th century.
Keywords: elderly people; social tourism; IMSERSO; welfare policies; Spain.
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