Strategy to improve comercial distribution in the ECOTUR travel agency
Article Sidebar
Main Article Content
Abstract
Today's tourism sector faces the most difficult scenario in recent times. The COVID-19 pandemic has forced a rethinking of new forms of management in all companies, including travel agencies. In order to redesign and adapt to the new normal, these entities need to seek strategies to improve internal processes, especially those associated with commercialization. That is why this research is focused on developing a strategy to improve commercial distribution in the travel agency ECOTUR S.A, including objectives and actions that contribute to improving business management. The methodological trajectory allowed a diagnosis of the current situation that the company presents with respect to commercial distribution, and the new actions in the post-pandemic stage. For these analyzes, several tools were used such as the SWOT Matrix; the External Factors Evaluation Matrix and the Internal Factors Evaluation Matrix. Likewise, the strategic profiles of the environment and the entity's distribution process were charted. Similarly, surveys and interviews with ECOTUR S.A specialists were applied, allowing the strategy to be drawn up with its respective objectives and action plans
Key words: travel agency; commercial distribution; strategy; marketing; post COVID-19.
Downloads
Article Details
Copyright Notices Proposed by Creative Commons
Proposed policy for journals offering deferred open access
Those authors who have publications with this journal, accept the following terms:
1. The authors will retain their copyright and guarantee to the journal the right of first publication of their work, which will be simultaneously subject to the Creative Commons Recognition License CC BY-NC 4.0 (Creative Commons — Attribution-NonCommercial 4.0 International — CC BY-NC 4.0 ) hird parties to share the work provided that its author and its first publication is indicated this journal and no commercial use is made.
2. Authors may adopt other non-exclusive licensing agreements for the distribution of the published version of the work (e.g., deposit it in an institutional telematics file or publish it in a monographic volume) provided that the initial publication is indicated in this journal.
3. Authors are allowed and recommended to disseminate their work over the Internet (e.g. in institutional telematics files or on their website) before and during the submission process, which can produce interesting exchanges and increase citations of the published work. (See The effect of open access: http://opcit.eprints.org/oacitation-biblio.html.