Motivational dimensions in a World Heritage destination. Does the gender of the tourist influence?
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Abstract
The knowledge of the typology of visitors interested in the artistic and cultural heritage of a city is of great importance. This research conducts a gender segmentation of tourists in the city of Córdoba, Spain, based on their motivations. The methodology employed for this purpose involved conducting a fieldwork consisting of administering a structured survey to visitors in the historic center of Córdoba. These surveys were carried out between December 2022 and March 2023, resulting in a total of 560 valid surveys. The results obtained demonstrate a higher appreciation by women for various motivations, especially those of a cultural nature. These findings are consistent with previous results obtained in the existing scientific literature in this field, as it is concluded that tourists have different motivations for visiting a tourist destination. The obtained results will be highly useful for understanding the existing tourist groups and, thus, creating products tailored to their needs. Additionally, as a future line of research, it is proposed to strengthen investigations on the tourism activity from the supply side.
Keywords: heritage; tourism; motivations; Córdoba (Spain).
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