The potential of digitalisation of museums in rural areas as an opportunity for their tourism development
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Abstract
Rural spaces have undergone a continuous process of transformation for decades. One of the main discussions in these territories has revolved around the demographic issue, hence the nickname used in our country for “Emptied Spain”. In fact, different proposals in recent years have tried to promote a solution for the population challenge, having tourism been suggested on numerous occasions as one of the leading formulas for revitalization. In this context, despite the fact that the digitalisation process has stood out as a driver of evolution in recent decades, an exhaustive analysis is still to be carried out to prove how its impact on cultural heritage can become a lever for rural development. Considering this research gap, the present study aims at making a first approach to the state of the art regarding these processes, particularly that which links museums to the development of rural spaces. For this purpose, we have started from an extensive bibliographic review to later develop a qualitative methodology through fieldwork based on the Participant Observation (PO) technique. The results obtained through a standard analysis sheet enable us to identify some of the key elements of the digitalisation of cultural heritage. Among these, the discussions that have aroused special interest stand out, such as those related to the most significant technological advances (e.g. web 2.0, augmented reality, geopositioning, video guides, multimedia guides...), to technological supports (tablets, smartphones) as well as those related to problems of management and use, either due to a lack of training and personnel or even of infrastructure.
Keywords: digitalisation; digital tools; musealisation; museums; Rural Spain; Galicia.
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