Leadership styles and culture of innovation in hotels in the Bucaramanga Metropolitan Area (Colombia)

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DANIEL HERNANDO CORZO ARÉAVALO
http://orcid.org/0000-0001-6017-8028
SEBASTIÁN GARCÍA MENDEZ
RICARDO CONTRERAS
MARGARETH PATIÑO

Résumé

The objective of the article is to show the correlation between leadership and culture of innovation in hotels affiliated and not affiliated with the Colombian Hotel and Tourism Association - COTELCO. For the fulfillment of the objective, a methodology with a correlational quantitative approach was used, implementing two instruments in a sample of fifty hotels from the four municipalities that make up the Metropolitan area of Bucaramanga. The first instrument analyzed the leadership variable through the measurement of the leadership of Blake and Monton, the second, measured the culture of innovation from the questionnaire proposed by the Ministry of Information Technologies and Communications of Colombia. It was concluded that In the leadership variable, they allow observing a higher trend in the people dimension and the innovation culture a trend towards two dimensions: people and strategy.


Key Words: hotels, leadership, culture, innovation, Bucaramanga, Colombia.

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CORZO ARÉAVALO, D. H., GARCÍA MENDEZ, S., CONTRERAS, R., & PATIÑO, M. (2021). Leadership styles and culture of innovation in hotels in the Bucaramanga Metropolitan Area (Colombia). REVUE INTERNATIONAL DE TOURISME, ENTREPRISE ET TERRITOIRE, 5(2), 1–11. https://doi.org/10.21071/riturem.v5i2.13436
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DANIEL HERNANDO CORZO ARÉAVALO, Autonomous University of Bucaramanga (UNAB)

Tourist and Hotel Manager. Autonomous University of Bucaramanga (UNAB), Colombia. Master in Public Policies and Development. Master in Tourism Management and Direction. National University of Quilmes.

SEBASTIÁN GARCÍA MENDEZ, Santo Tomas Bucaramanga University. Colombia.

Industrial Engineer. Santo Tomas Bucaramanga University (Colombia). Magister in Administration. university Santo Tomas

RICARDO CONTRERAS, Research and Development University (UDI). Colombia.

Industrial Engineer. Research and Development University (UDI). Santander, Colombia

MARGARETH PATIÑO, Research and Development University (UDI). Colombia.

Industrial engineering. University of Research and Development (UDI), Santander, Colombia.