Digital Marketing trends of travel agencies in COVID-19 times
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Abstract
The tourism sector crossed for an unprecedented crisis at the global level during the year 2020 due to the pandemic caused by the Sars-CoV-2 virus, which has forced all public and private actors in the tourism value chain to focus their efforts on overcoming the crisis. In this sense, it is essential that travel agencies carry out studies to reformulate their goals and modes of action in a possible recovery stage. In an environment characterized by different trend, it is necessary that marketing processes use to meet the real needs of customers from all possible perspectives. Therefore, this investigation proposes to determinate the best practices regarding the digital marketing of products in travel agencies in COVID-19 times. To this end, it was proposed to conduct a study taking into account the management of different traditional agencies that have adapted their business models to the new technological scenario. Finally, different trends were identified such as marketing automation, the use of inbound marketing, Search Engine Optimization and Social Media Marketing tools, artificial intelligence and the big data to improve the customer service in travel agencies.
Keywords: Travel Agencies; Digital Marketing; COVID-19; Trends.
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