La actividad etnozoológica como estrategia de fortalecimiento de destinos turísticos responsables de Ecuador
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Abstract
The study aims to develop ethnozoology as an alternative tourist product within tourist recreational activities, contributing to strengthening the image of tourist destinations that are in the Sucre-San Vicente destination. The objective pursued is to carry out a diagnosis that allows characterizing the existence of fauna species in the area that contributes to developing sustainable tourism products that position the destination in a very competitive market segment of a recreational or investigative nature. The descriptive method allowed the contextualization by actors and researchers regarding the object of the investigation and the application of the observation technique, managing to specify the existing species at the level of attractiveness. The survey carried out ensures that the existence of fauna in the area will allow the development of ethnozoology as a sustainable tourism product for the tourism destination.
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