Transfer of ecological knowledge in the tourist activity of humpback whale watching (Megaptera novaeangliae) in Bahía de Banderas, México
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Abstract
One of the objectives of ecotourism is the transfer of biological and ecological knowledge to its users, promoting awareness and responsible attitudes towards the environment and conservation. In this work, netnographic techniques are used to make a diagnosis of the ecotourism services of humpback whale (Megaptera novaeangliae) sighting offered in Bahía de Banderas, Mexico. It is analyzed if the users of the same receive ecological knowledge through the activity describing; in addition, aspects of the service provided by the operators. The results indicate that ecotourism services are considered of quality, being the guide one of the most important aspects of ecological knowledge transfer; as well as the sighting of other species during the tours. This analysis suggests that these ecotourism practices can be a solid tool for the environmental awareness of its users and the care of the species.
Keywords: Bahía de Banderas; ecotourism; netnography; protected species; environmental education; ecotourism guide.
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