Innovation of tourism service providers in Valle del Cauca (Colombia), facing the threats of the COVID-19 pandemic.
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Abstract
In March 2020, a state of health emergency was officially declared due to the arrival of the SARS COV-2 virus in Colombian territory, causing the disease called COVID-19. This situation directly affected tourism service providers in the department of Valle del Cauca, who saw the stability of their companies threatened. This research, carried out throughout the year 2022, seeks to describe the main threats to the stability of tourism service providers in Valle del Cauca and identify innovative responses to the COVID-19 pandemic. Under the mixed research methodology, in the first place through a survey it was possible to obtain quantitative data on the main obstacles that threatened the stability of tourism service providers. Secondly a semi-structured interview made it possible to identify the innovations used to respond to the crisis. Finally, the results obtained by both instruments allowed us to analyze the obstacles that constituted the threats and the innovations carried out by the providers of tourist services.
Keywords: Tourism, Pandemics, Scientific innovations, Technological change, Legislation, Entrepreneurs.
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