Green Tourism as a Model for Community Empowerment and Bottom-Up Development: The Case of the Village of Shaṭana in Northern Jordan
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Abstract
Background: Travelling is one of the world's most dynamic and growing sectors. However, it has negative impacts, including environmental degradation and loss of biophysical and cultural diversity, evidenced by the effects of Covid 19. Objective: This paper aims to establish green tourism as a viable form, especially compared to standard tourism based in a rural village in Jordan called Shaṭana. Methodology: The study included a literature review on sustainable tourism, placemaking theory, and green tourism models, as well as the study of the Jordanian and Middle Eastern context of tourism. Results: Green tourism encompasses cultural intelligence, environmental tolerance, and people's involvement. However, criticisms include greenwashing, low adaptability, and lack of access and control by local people. Conclusion: A green tolerance model for Shaṭana can work with the community dynamics, thus showing how rural tourism can be implemented in Jordan.
Keywords: Green Tourism, Shaṭana, Tourism, Bottom-Up Development, Placemaking, Place Identity, Cultural Trail, Jordan.
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