The Role of Tourism Marketing in Advancing Sustainable Tourism Development: An Analytical Study of Tlemcen Province (Algeria)

Abstract

Tourism occupies a significant position in the economies of many countries due to the various benefits it offers across multiple sectors. Among the key approaches that support and enhance tourism is tourism marketing, which is considered one of the most important tools for achieving and promoting sustainable tourism development. Tourism marketing is a comprehensive activity encompassing all efforts aimed at attracting both domestic and international tourists to visit tourist destinations. This study focuses on the city of Tlemcen, highlighting its foundational and tourism-related assets, and analyzing the current state of tourism marketing and its role in advancing sustainable tourism development in the region. To gain a comprehensive understanding of the topic, we adopted the descriptive-analytical method as a means of collecting data from primary sources. The findings indicate that the province possesses all the essential elements for tourism attraction; however, what is lacking is public awareness among citizens and adequate attention from the authorities.

Keywords: Tourism Marketing, Tourism Development, Sustainable Tourism Development, The Role of Tourism Marketing in Supporting Sustainable Tourism Development.