‘Everybody Wants to Be My Enemy’: Popular Music and Transmediality in Arcane
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Abstract
The popularization of Arcane, released in 2021 on Netflix, has gone hand in hand with the billboard success by Imagine Dragons, Enemy. The series' soundtrack is rooted in previous musical commodities produced by Riot Games, whose growing interest in expanding the e-sports market through transmedia strategies has been reflected in the increasing weight of its non-playable products. The series proposes a confrontation between the members of two socioeconomically contrasting cities, which, along with the relationship between its protagonists and the selected music for its illustration, brings the imagined reality of the show closer to the daily experience of its audience. The suggested analysis and the collection of the participants' experiences in the transmedia phenomenon shows how the strategy followed by the developer has effectively impacted the consumption of both the video game and the music of the artists involved in the confection of its Original SoundTrack.
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