The Collective Creativity (in a tired society)

Abstract

How does creativity work? This article deals with confl icts, changes and mutations that explain transfers between collective and individual creation, fi rstly by tracing the scientific basis of human creativity, on the other hand through the avant-gardes from the past century, the use of interactive elements and eventually by contextualizing ideologically the artistic conditions linked to the current planetary situation: the behavior of the artistic market, its saturation, the next step to the sentence “every human being is an artist”, until reaching refl ections on what we should consider “artistic”, to the aim of the global survival.