ADVERTISING ON CHILDREN'S YOUTUBE CHANNELS AND ITS INFLUENCE ON CHILDREN AGED 3 TO 6 (PRESCHOOL).
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Abstract
Exploratory research addresses the topic of Advertising on YouTube Children's Channels and its Influence on 3 to 6-Year-Old Children (Preschool). In an environment where children have increasingly access to devices such as tablets, mobile phones, and smart TVs, they have the ability to select and view content according to their preferences. This study was conducted in the metropolitan area of Santo Domingo, Dominican Republic, and focused on an analysis of a sample of videos from two of the most-viewed YouTube children's channels, which are among the top 10 channels in Spanish. The analysis aimed to determine the frequency and nature of children's exposure to advertising on these channels. A combination of methods was used, including non-participant observation of a group of 33 children, divided into pre-kindergarten, kindergarten, pre-primary, and 1st grade, while they watched a sample of the selected videos. Additionally, qualitative and quantitative data collection was conducted to gain a comprehensive understanding of the children's experiences and perceptions. The obtained results underwent data triangulation, allowing for cross-validation among the different methods and sources of information. This comprehensive approach provides a more complete insight into how advertising on YouTube children's channels affects young children. The findings of this study have significant implications for understanding the impact of advertising on the children's audience and can inform future research and policies related to regulating advertising targeted at children on online platforms.
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How to Cite
Segovia Aguilar, B., & Almonte Pérez, R. N. (2024). ADVERTISING ON CHILDREN’S YOUTUBE CHANNELS AND ITS INFLUENCE ON CHILDREN AGED 3 TO 6 (PRESCHOOL). EDMETIC, 13(2), art.5. https://doi.org/10.21071/edmetic.v13i2.17227
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Investigaciones y Experiencias
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