Magical Towns of Mexico, tourism and mining: correlation study of indicators and corporate social responsibility
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Abstract
As part of Corporate Social Responsibility, productive organizations have established programs to contribute to communities in terms of growth and strengthening through ecological, economic promotion, religious, sports and cultural projects; On the other hand, the existence of programs for Mexican populations, which have traditions and customs representative of regions of the country and which are usually attractive for national and foreign tourism, promotes collective actions in order to meet requirements that allow them to be considered Magical Towns. The objective of this research is to analyze the correlation that exists between the indicators to be met, taken from the National Strategy of Magical Towns and the Corporate Social Responsibility programs that mining companies establish within their Management, when their location is adjacent to a community that is considered within the collective imagination to aspire to obtain the designation of Magical Town. The methodology with a mixed approach is based on matrix relationships that lead to the Quality Function Deployment tool -QFD-, which once adapted, generates through its records, the opportunity to create evidence for the application and files to be prepared for a locality to apply as a candidate for the designation of magical town; In addition, the projected scope is to formalize a database or operating system based on artificial intelligence that automates the process.
Abstract: Magical Towns of Mexico, tourism and mining: correlation study of indicators and corporate social responsibility
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