Impact of concerts on MICE tourism in Bogota (Colombia)

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ANYI GABRIELA CÁRDENAS GÓMEZ
JORGE ALEXANDER MORA FORERO
https://orcid.org/0000-0001-7764-0370
GISELL ALEJANDRA OVALLE CARRILLO
ANGIE LORENA SALGADO MORENO

Abstract

This article aims to analyse the expenditure of tourists visiting the city of Bogotá during concerts. The research was based on a quantitative study carried out between September and December 2023, through surveys conducted at the most representative event venues in the city of Bogotá and its metropolitan area. The results show a wide variability in transport expenditures, suggesting different behaviours and preferences of visitors. Likewise, the type of sampling was carried out with the SPSS tool based on Person's correlation. Furthermore, it was found that cultural and musical events not only attract visitors, but also promote cultural exchange and sustainability.


Keywords: Tourism, Music, Event Tourism, Creative Tourism.

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How to Cite
CÁRDENAS GÓMEZ, A. G., MORA FORERO, J. A., OVALLE CARRILLO, G. A., & SALGADO MORENO, A. L. (2026). Impact of concerts on MICE tourism in Bogota (Colombia). INTERNATIONAL JOURNAL OF TOURISM, BUSINESS AND TERRITORY, 9(2), 302–319. https://doi.org/10.21071/riturem.v9i2.17736
Section
Pills of Knowledge
Author Biographies

ANYI GABRIELA CÁRDENAS GÓMEZ, Corporación Universitaria Minuto de Dios – UNIMINUTO, Colombia.

Corporación Universitaria Minuto de Dios – UNIMINUTO, Colombia.

JORGE ALEXANDER MORA FORERO, Corporación Universitaria Minuto de Dios – UNIMINUTO, Colombia

Corporación Universitaria Minuto de Dios – UNIMINUTO, Colombia

GISELL ALEJANDRA OVALLE CARRILLO, Corporación Universitaria Minuto de Dios – UNIMINUTO, Colombia

Corporación Universitaria Minuto de Dios – UNIMINUTO, Colombia

ANGIE LORENA SALGADO MORENO, Corporación Universitaria Minuto de Dios – UNIMINUTO, Colombia.

Corporación Universitaria Minuto de Dios – UNIMINUTO, Colombia.

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