‘Everybody Wants to Be My Enemy’: Popular Music and Transmediality in Arcane
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La popularización de Arcane, lanzada en 2021 en Netflix, ha ido de la mano del éxito de billlboards Enemy, de Imagine Dragons. La banda sonora de la serie se fundamenta sobre diversas propuestas musicales precedentes producidas por Riot Games, cuyo interés en expandir el mercado e-deportivo a través de estrategias transmedia se ha visto traducido en el creciente peso de sus productos no jugables. La serie propone el enfrentamiento de los integrantes de dos ciudades opuestas socioeconómicamente, lo que, junto a la relación entre sus protagonistas y las músicas seleccionadas para su ilustración, la acercan a la experiencia cotidiana del público. El análisis propuesto y la recopilación de la experiencia de los participantes en el fenómeno transmedia, nos muestran cómo la estrategia seguida por la desarrolladora ha impactado de forma efectiva sobre el consumo tanto del videojuego como de la música de los artistas participantes en su banda sonora original.
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