Publicidad sexista: Ejercicios prácticos desde el Derecho Constitucional y el Derecho Mercantil.

Abstract

Nowadays, growing concern about respect for the principle of gender equality is
present in public authorities’ actions as well as in private relationships. In this ultimate
field, it could be pointed out the commercial advertising. On the one hand, its influence
contributes to shaping the mental representation of world and society by citizens. But on
the other hand, it has not firmly turned its back on so-called sexist advertising, probably
because of a strong historical rooting. The main theoretical and practical issues raised by
the principle of gender equality and combating gender-based violence in the field of
commercial advertising are set out on this paper in order to be taught in a classroom.
Training in gender equality, in particular the struggle against sexist stereotypes in
advertising, is treated here since an interdisciplinary and mixed public-private point of
view with the purpose to enriches the critical spirit of college students.