SATISFACTION AND LOYALTY OF THE VISITOR IN PROTECTED AREAS OF THE REPÚBLICA DOMINICANA. THE CASE OF THE NATURAL MONUMENT SALTOS DE LA DAMAJAGUA

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Published: Dec 20, 2017
DOI: https://doi.org/10.21071/riturem.v1i2.10216
Keywords:
Satisfaction, loyalty, protected area, ecotourism, Dominican Republic.

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FRANCISCO ORGAZ AGÜERA
Universidad Tecnológica de Santiago
SALVADOR MORAL CUADRA
Universidad Tecnológica de Santiago

Abstract

Ecotourism is formed as a tourist activity which takes into account the environment where this activity is developed, obtaining benefits for the local population where it is inserted and carried out from a sustainable perspective. The objective of this work is to perform an analysis of the loyalty and satisfaction ratings of ecotourists visiting the Natural Monument of Saltos de la Damajagua, using a quantitative methodology based on conducting surveys of these ecotourists, where satisfaction , and therefore, the loyalty, is demonstrated, revisiting the destination, or, recommending it to relatives and / or friends.

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How to Cite
ORGAZ AGÜERA, F., & MORAL CUADRA, S. (2017). SATISFACTION AND LOYALTY OF THE VISITOR IN PROTECTED AREAS OF THE REPÚBLICA DOMINICANA. THE CASE OF THE NATURAL MONUMENT SALTOS DE LA DAMAJAGUA. INTERNATIONAL JOURNAL OF TOURISM, BUSINESS AND TERRITORY, 1(2), 33–43. https://doi.org/10.21071/riturem.v1i2.10216
Issue
Vol. 1 No. 2 (2017)
Section
Artículos

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