The lost city of “Los Caras”: Analysis of its tourism potential in its historical context

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CARLOS ENRIQUE CHICA MEDRANDA
FRANK ANGEL LEMOINE QUINTERO
GEMA VIVIANA CARVAJAL ZAMBRANO
WILLIAM RENÁN MENESES PANTOJA

Abstract

The present investigation determined the importance of the remains of underwater masonry in front of the city of Bahía de Caráquez, which becomes a historical and cultural tourist product; the lost city can be integrated into a series of tourist products with which canton of Sucre counts so far. The objective of the present investigation is to develop a tourist product of the lost city of “Caras” as a myth and legend that strengthens the tourist activity, the methodology was bibliographic and documentary, where previous research conducted by expert divers of the Puce was analyzed Manabí, these dives with photography and camera recordings show that the place is essential for underwater archeology. The explanatory analytical method allowed to develop from the bibliographic conception to the instruments applied. The reliability of the instrument yielded favorable results allowing identifying the needs of the customers. The studies carried out at the level of tourist attractions and their characterization allowed defining a conductive thread for the development of the lost city as a product to strengthen tourism activity in the area under study.


 Keywords: Attractions, tourist product, historical, archeology, lost city

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How to Cite
CHICA MEDRANDA, C. E., LEMOINE QUINTERO, F. A., CARVAJAL ZAMBRANO, G. V., & MENESES PANTOJA, W. R. (2022). The lost city of “Los Caras”: Analysis of its tourism potential in its historical context. INTERNATIONAL JOURNAL OF TOURISM, BUSINESS AND TERRITORY, 6(1), 229–246. https://doi.org/10.21071/riturem.v6i1.15108
Section
Pills of Knowledge
Author Biographies

CARLOS ENRIQUE CHICA MEDRANDA, Eloy Alfaro Lay University of Manabí (Ecuador)

Coordinator Professor of the Hospitality and Tourism career of the Bahía de Caráquez Extension of the Universidad Laica Eloy Alfaro de Manabí (Ecuador)

FRANK ANGEL LEMOINE QUINTERO, Eloy Alfaro Lay University of Manabí (Ecuador)

PhD in Economic Sciences and Master in Business Administration from the Administrative Sciences Careers of the Bahía de Caráquez Extension of the Universidad Laica Eloy Alfaro de Manabí (Ecuador).

GEMA VIVIANA CARVAJAL ZAMBRANO, Universidad Laica Eloy Alfaro de Manabí (Ecuador)

Master in Business Administration and professor in the Marketing and Marketing career of the Bahía de Caráquez Extension of the Universidad Laica Eloy Alfaro de Manabí (Ecuador).

WILLIAM RENÁN MENESES PANTOJA, Eloy Alfaro Lay University of Manabí (Ecuador).

Master in Tourism Innovation and Marketing from the San Antonio Murcia Catholic University and professor in the Tourism and Hospitality Career of the Bahía de Caráquez Extension of the Eloy Alfaro Lay University of Manabí (Ecuador)