User perceptions of ecotourism products. A case study in Villavicencio, Colombia.
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Abstract
The general objective of the research is to identify the perceptions of tourists and potential ecotourism visitors in the Vereda El Carmen, Municipality of Villavicencio, Meta. The methodology employed was quantitative, using surveys as a data collection instrument. The results reveal a diversity of perceptions regarding the ecotourism service, ranging from high levels of satisfaction to significant dissatisfaction. A considerable proportion of people do not have a clear opinion about the service. These findings suggest areas for improvement in the quality of service to satisfy the expectations and needs of residents and visitors in Vereda El Carmen, which is crucial for the development of ecotourism in the region. Likewise, knowing the perceptions of tourists helps to preserve and protect the natural and cultural resources of Vereda El Carmen, guaranteeing their availability for future generations. In conclusion, identifying the perceptions of tourists is fundamental for promoting responsible, sustainable ecotourism that is beneficial for the local community and the natural environment.
Key words: Tourism, Ecotourism, Tourism perception, nature destinations, Colombia.
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