The Design of a Didactic Resource for the Study of the Legal Regime of Advertising

Abstract

A simple resource or teaching material, perfectly accessible, is presented here in an orderly and systematic manner, intended to serve as a support for the study of the legal regime of advertising. In itself, the resource is a list of advertisements, which can be used to discuss various types of unlawful advertising, in a similar manner to the traditional case method approach, although in a more visual way. However, the focus is not only on the description of the material, but rather on its elaboration process, in order to make explicit its virtuality and pedagogical value, in a critical and reasoned manner. To this end, we began by detailing the context in which it was developed, including the material elements necessary for its implementation and its inclusion in the teaching activity. Then, it has been related to the objectives or competences, as well as the contents on which it can mainly influence, among those indicated in the context for which it has been created. Finally, its development is described and a brief guide of use is provided, for each of the proposed activities, in any case, susceptible to adaptation, depending on the specific circumstances of the target students, since in the end, it is a highly versatile or adaptable resource.