Tourism Translation in the Light of Eco-translatology and Existing Translation Theories
Article Sidebar
Main Article Content
Abstract
The aim of this paper is to introduce the concept of Eco-translatology raised by Gengshen Hu (2013) and reveal its relationships with the following translation theories: Michael Cronin’s (2017) eco-translation, the Polysystem theory developed by Even-Zohar (1990) and Toury (1995), contextual dimensions proposed by Hatim and Mason (1990), and functional approaches studied by Reiss & Vermeer (1984) and Christiane Nord (1991/2005). These different approaches are then adopted to analyze Spain's official tourism website about Cordoba in the Spanish language and its translation into Chinese. Through comparison, we find that despite the similarities, the main difference between Hu and other Western translation theories is the subject of study. For Hu, it is the translator, and for the analyzed Western scholars, it is the translated text.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Suggested policy for journals that offer open access
Authors who publish with this journal agree to the following terms:
1. Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License, which allows others to share the work with an acknowledgement of authorship of the work and initial publication in this journal.
2. Authors may enter into additional contractual arrangements for non-exclusive distribution of the published version of the paper in the journal (e.g., submission to an institutional repository), with an acknowledgement of its initial publication in this journal.
3. Authors are allowed and encouraged to publish their work prior to the final version published in this journal once accepted (e.g., in institutional repositories or on their website), as it can lead to productive exchanges, as well as earlier and higher citation of the published work (see The Open Access Effect).