THE INFLUENCE OF WEBSITES ON ONLINE REPUTATION: THE CASE OF TRIPADVISOR AND MINUBE

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Published: Dec 1, 2018
DOI: https://doi.org/10.21071/riturem.v4i0.11522
Keywords:
Web 2.0, online reputation, E-WOM, tourism 2.0, virtual communities

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ANA BELÉN BASTIDAS MANZANO
Universidad a Distancia de Madrid
JUAN SÁNCHEZ FERNÁNDEZ
Universidad de Granada
LUIS ALBERTO CASADO ARANDA
Universidad a Distancia de Madrid

Abstract

Tourism constitutes the most influential economic sector in Spain and it is posiTioned as a main driver of the Spanish economy. The recent advance of new technologies and the digitization process (known as Web 2.0) are strongly affecting the way in which touristic firms offer their services and that in which customers interact with them. The current research precisely aims to explore the importance of the Web in generating online reputation between firms belonging to the touristic sector. Specifically, it compares the influence of two platforms of virtual communities of travelers (namely, Tripadvisor and MiNube) as generators of content recommendations in the creation of the image and reputation of a tourist destination. Within such context, the user becomes in a key piece in providing value to tourist firms. At such context, Sociology of Tourism represents a key factor when studying the new tourist within the Web 2.0. The findings of our study corroborate the importance of the web content triggered by users as a key variable influencing the reputation of the tourist destination as well as the relevance in the travel management.

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How to Cite
BASTIDAS MANZANO, A. B., SÁNCHEZ FERNÁNDEZ, J., & CASADO ARANDA, L. A. (2018). THE INFLUENCE OF WEBSITES ON ONLINE REPUTATION: THE CASE OF TRIPADVISOR AND MINUBE. INTERNATIONAL JOURNAL OF TOURISM, BUSINESS AND TERRITORY, 4, 3–27. https://doi.org/10.21071/riturem.v4i0.11522
Issue
Vol. 2, Núm. 2 (2018)
Section
Artículos

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